Work Overview:
Nims came to us as a referral from someone in our network as a client who was looking to develop a athleisure collection with the intent of capitalising on his pre-existing audience. Spotting a gap in the market for a premium, sustainable sportswear line, he wanted to put a heavy focus on fabric sourcing and testing to ensure his products stood the test of time.
Objectives:
- Focus heavily on fabric testing and sourcing to ensure materials competed with industry leaders.
- Develop a line of sportswear which embodied minimalism and high quality.
- Conduct research to find popular styles, colours, branding applications and develop a diverse and on-trend collection.
Scope of Work:
Based on the objectives and priorities, we curated and worked to the following scope of work:
- Focus on fabric testing and sourcing to ensure materials meet or surpass industry standards.
- Develop a sportswear line that reflects a minimalist aesthetic while maintaining high-quality standards.
- Conduct research to identify popular styles, colors, and branding applications for a diverse and on-trend collection.
- Identify industry leaders and benchmark fabric quality standards.
- Collaborate with suppliers to source high-quality materials.
- Implement rigorous fabric testing procedures to ensure durability, comfort, and performance.
- Engage designers to create a sportswear line emphasizing minimalism and quality.
- Establish design principles that align with the brand's vision and industry trends.
- Integrate feedback loops for continuous improvement during the design process.
- Conduct market research to identify popular sportswear styles and colour preferences.
- Analyze branding applications in the industry to inform the design process.
- Develop a diverse and on-trend collection based on research findings.
This project was a success and we're working on more lines with Nims as we speak.
